Management use of market oriented management information systems

Author(s)
Amstutz, Arnold E.
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Date issued
1971
URI
http://hdl.handle.net/1721.1/48369
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
managementuseofm00amst
Series/Report no.
Working paper (Sloan School of Management) ; 523-71.
Keywords
Management information systems., Marketing, Management.
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