Marketing multiplier and marketing strategy simplified dynamic decision rules

Author(s)
Simon, Hermann.
Thumbnail
Downloadmarketingmultipl00simo.pdf (1.664Mb)
Metadata
Show full item record
Date issued
1979
URI
http://hdl.handle.net/1721.1/48437
Publisher
Cambridge, Mass.: Alfred P. Sloan School of Management, M.I.T
Other identifiers
marketingmultipl00simo
Series/Report no.
Working paper (Sloan School of Management) ; 1050-79.
Collections