Measuring influence in organizational purchase decisions

Author(s)
Silk, Alvin J.; Kalwani, Manohar U.
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Date issued
1980
URI
http://hdl.handle.net/1721.1/48470
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
measuringinfluen00silk
Series/Report no.
Working paper (Sloan School of Management) ; 1077-79.
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