Managing market share when consumers seek variety

Author(s)
Feinberg, Fred M.; McAlister, Leigh
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Sloan School of Management.
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Description
"August, 1985."
Date issued
1985]
URI
http://hdl.handle.net/1721.1/48475
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
managingmarketsh00fein
Series/Report no.
Working paper (Sloan School of Management) ; 1702-85.
Keywords
Consumers, Marketing., Models.
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