Managing market share when consumers seek variety
Author(s)
Feinberg, Fred M.; McAlister, Leigh
Downloadmanagingmarketsh00fein.pdf (1.597Mb)
Other Contributors
Sloan School of Management.
Metadata
Show full item recordDescription
"August, 1985."
Date issued
1985]Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
managingmarketsh00fein
Series/Report no.
Working paper (Sloan School of Management) ; 1702-85.
Keywords
Consumers, Marketing., Models.