Multi-project strategy and market-share growth : the benefits of rapid design transfer in new product development

Author(s)
Nobeoka, Kentaro.; Cusumano, Michael A.
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Date issued
1994
URI
http://hdl.handle.net/1721.1/48478
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
multiprojectstra94nobe
Series/Report no.
Working paper (Sloan School of Management) ; 3686.
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