The marketing executive and management information systems.

Author(s)
Amstutz, Arnold E.
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Date issued
1966
URI
http://hdl.handle.net/1721.1/48499
Publisher
[Cambridge, M.I.T
Other identifiers
marketingexecuti00amst
Series/Report no.
Working paper (Sloan School of Management) ; 213-66.
Keywords
Management information systems., Marketing, Management.
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