Market response models for the analysis of new products

Author(s)
Urban, Glen L.
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Date issued
1968
URI
http://hdl.handle.net/1721.1/48529
Publisher
[Cambridge, M.I.T.]
Other identifiers
marketresponsemo00urba
Series/Report no.
Working paper (Sloan School of Management) ; 336-68.
Keywords
New products.
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