MEDIAC, an on-line media selection system

Author(s)
Little, John D. C.; Lodish, Leonard M.
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Date issued
1967
URI
http://hdl.handle.net/1721.1/48542
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
mediaconlinemedi00litt
Series/Report no.
Working paper (Sloan School of Management) ; 298-67.
Keywords
Advertising media planning, Data processing.
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