A note on the relationship between promotion sensitivity and consumer specific variables

Author(s)
Fader, Peter S.; McAlister, Leigh
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Sloan School of Management.
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Description
"June, 1985."
Date issued
1985]
URI
http://hdl.handle.net/1721.1/48575
Publisher
Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management
Other identifiers
noteonrelationsh00fade
Series/Report no.
Working paper (Sloan School of Management) ; 1663-85.
Keywords
Marketing., Consumers.
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