Notes on marketing experimentation.

Author(s)
Little, John D. C.
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Date issued
1964
URI
http://hdl.handle.net/1721.1/48592
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
notesonmarketing00litt
Series/Report no.
Working paper (Sloan School of Management) ; 99-64.
Keywords
Marketing research.
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