On the development of decision support systems as a marketing problem
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Metadata
Show full item recordDescription
Paper to be presented at the IFIP 1974 Conference in Stockholm, Sweden, August 5-10, 1974.
Date issued
1974Publisher
[Cambridge, M.I.T.]
Other identifiers
ondevelopmentofd00stab
Series/Report no.
Working paper (Sloan School of Management) ; 708-74.
Keywords
Marketing research., Information storage and retrieval systems, Marketing.