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On the development of decision support systems as a marketing problem

Author(s)
Stabell, Charles B.
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Description
Paper to be presented at the IFIP 1974 Conference in Stockholm, Sweden, August 5-10, 1974.
Date issued
1974
URI
http://hdl.handle.net/1721.1/48634
Publisher
[Cambridge, M.I.T.]
Other identifiers
ondevelopmentofd00stab
Series/Report no.
Working paper (Sloan School of Management) ; 708-74.
Keywords
Marketing research., Information storage and retrieval systems, Marketing.

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