Optimizing consumer advertising, intermediary advertising and markup in a vertical market structure

Author(s)
Naert, Philippe, A.
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Date issued
1970
URI
http://hdl.handle.net/1721.1/48669
Publisher
Cambridge, M.I.T
Other identifiers
optimizingconsum00naer
Series/Report no.
Working paper (Sloan School of Management) ; 474-70.
Keywords
Marketing, Vertical.
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