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Optimal allocation of competitive marketing efforts revisited

dc.contributor.authorNaert, Philippe, A.en_US
dc.date.accessioned2009-10-04T00:26:49Z
dc.date.available2009-10-04T00:26:49Z
dc.date.issued1971en_US
dc.identifieroptimalallocatio00naeren_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48735
dc.publisher[Cambridge, [M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 557-71.en_US
dc.subjectMarketingen_US
dc.subjectMathematical models.en_US
dc.titleOptimal allocation of competitive marketing efforts revisiteden_US
dc.typeWorking Paperen_US
dc.identifier.oclc14524264en_US
dc.identifier.aleph000260435en_US


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