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A quantitative approach to new product decision making.

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A quantitative approach to new product decision making.

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Author: Urban, Glen L.
Publisher: [Cambridge, M.I.T
Date Issued: 1966
URI: http://hdl.handle.net/1721.1/48884
Other Identifiers: quantitativeappr00urba
Series/Report no.: Working paper (Sloan School of Management) ; 215-66.
Keywords: New products, Mathematical models.

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