A quantitative approach to new product decision making.

Author(s)
Urban, Glen L.
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Date issued
1966
URI
http://hdl.handle.net/1721.1/48884
Publisher
[Cambridge, M.I.T
Other identifiers
quantitativeappr00urba
Series/Report no.
Working paper (Sloan School of Management) ; 215-66.
Keywords
New products, Mathematical models.
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