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A quantitative approach to new product decision making.
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A quantitative approach to new product decision making.
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Author:
Urban, Glen L.
Citable URI:
http://hdl.handle.net/1721.1/48884
Publisher:
[Cambridge, M.I.T
Date Issued:
1966
URI:
http://hdl.handle.net/1721.1/48884
Other Identifiers:
quantitativeappr00urba
Series/Report no.:
Working paper (Sloan School of Management) ; 215-66.
Keywords:
New products, Mathematical models.
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