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A quantitative approach to magazine advertisement format selection

dc.contributor.authorDiamond, Daniel S.en_US
dc.date.accessioned2009-10-05T04:49:07Z
dc.date.available2009-10-05T04:49:07Z
dc.date.issued1967en_US
dc.identifierquantitativeappr00diamen_US
dc.identifier.urihttp://hdl.handle.net/1721.1/48887
dc.publisher[Cambridge, Mass., M.I.T.]en_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 277-67.en_US
dc.subjectAdvertising media planning.en_US
dc.subjectAdvertising, Magazine.en_US
dc.titleA quantitative approach to magazine advertisement format selectionen_US
dc.typeWorking Paperen_US
dc.identifier.oclc14354334en_US
dc.identifier.aleph000258113en_US


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