A repeat purchase diffusion model : Bayesian estimation and control

Author(s)
Lilien, Gary L.; Rao, Ambar G.; Kalish, Shlomo
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Sloan School of Management.
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Description
"December 1979."
Date issued
1979]
URI
http://hdl.handle.net/1721.1/48893
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
repeatpurchasedi00lili
Series/Report no.
Working paper (Sloan School of Management) ; 1093-79.
Keywords
Marketing., New products.
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