Recall, recognition, and the measurement of memory for print advertisements

Author(s)
Bagozzi, Richard P.; Silk, Alvin J.
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Date issued
1982
URI
http://hdl.handle.net/1721.1/48922
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
recallrecognitio1982bago
Series/Report no.
Working paper (Sloan School of Management) ; 1249-81.
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