A quantitative approach to magazine advertisement format selection

Author(s)
Diamond, Daniel S.
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Date issued
1967
URI
http://hdl.handle.net/1721.1/48944
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
quantitativeappr00diam
Series/Report no.
Working paper (Sloan School of Management) ; 277-67.
Keywords
Advertising media planning., Advertising, Magazine.
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