Small group theory and marketing research,

Author(s)
Davis, Harry L.; Silk, Alvin J.
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Description
"To appear as a chapter in Robert Ferber, ed. Handbook of Marketing Research."
Date issued
1971
URI
http://hdl.handle.net/1721.1/49053
Publisher
[Cambridge, Mass., M.I.T.]
Other identifiers
smallgrouptheory00davi
Series/Report no.
Working paper (Sloan School of Management) ; 548-71.
Keywords
Small groups., Marketing research.
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