Structure of repeat buying for new packaged goods

Author(s)
Kalwani, Manohar U.; Silk, Alvin J.
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Date issued
1979
URI
http://hdl.handle.net/1721.1/49062
Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
structureofrepea1979kalw
Series/Report no.
Working paper (Sloan School of Management) ; 1032-78.
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