Simulation techniques in the analysis of marketing strategy

Author(s)
Amstutz, Arnold E.; Claycamp, Henry J.
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Date issued
1966
URI
http://hdl.handle.net/1721.1/49127
Publisher
[Cambridge, M.I.T
Other identifiers
simulationtechni00amst
Series/Report no.
Working paper (Sloan School of Management) ; 208-66.
Keywords
Marketing, Management.
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