A theory of consumer promotions : the model

Author(s)
McAlister, Leigh.
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Sloan School of Management.
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Description
"Preliminary draft."
 
"July, 1983."
 
Date issued
1983]
URI
http://hdl.handle.net/1721.1/49231
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
theoryofconsumer00mcal
Series/Report no.
Working paper (Sloan School of Management) ; 1457-83.
Keywords
Consumers., Sales promotion, Mathematical models.
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