A utility model for product positioning

Author(s)
Keeney, Ralph L.; Lilien, Gary L.
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Sloan School of Management.
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Description
"March 1975."
Date issued
1975
URI
http://hdl.handle.net/1721.1/49344
Publisher
Cambridge, Mass. : Massachusetts Institute of Technology. Alfred P. Sloan School of Management
Other identifiers
utilitymodelforp00keen
Series/Report no.
Working paper (Sloan School of Management) ; 777-75.
Keywords
Consumer education.
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