The use of preference and perception measures in new product development: an exposition and review.

Author(s)
Silk, Alvin J.
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Description
Prepared for use in the Management Science in Marketing summer session at M.I.T., Sept., 1968.
Date issued
1968
URI
http://hdl.handle.net/1721.1/49361
Publisher
[Cambridge, Mass., M.I.T
Other identifiers
useofpreferencep00silk
Series/Report no.
Working paper (Sloan School of Management) ; 360-68.
Keywords
Management information systems.
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