15.818 Pricing, Spring 2005
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This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.
pricing, pricing strategy, marketing, value-based pricing, maximizing economic value, evc, behavioral pricing, measuring demand, consumer behavior, demand, competition, price cut, price war, segmentation, product line pricing