15.818 Pricing, Spring 2005

Tucker, Catherine

Author(s)

Tucker, Catherine

Download15-818-spring-2005/contents/index.htm (14.85Kb)

Alternative title

Pricing

Terms of use

Usage Restrictions: This site (c) Massachusetts Institute of Technology 2011. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license") unless otherwise noted. The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions.

Metadata

Show full item record

Abstract

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.

Date issued

2005-06

URI

http://hdl.handle.net/1721.1/66922

Other identifiers

15.818-Spring2005

local: 15.818

local: IMSCP-MD5-a72e6bef0e954c6e39c31524f2b386d0

Keywords

pricing, pricing strategy, marketing, value-based pricing, maximizing economic value, evc, behavioral pricing, measuring demand, consumer behavior, demand, competition, price cut, price war, segmentation, product line pricing

Collections

Sloan School of Management (15) - Archived