15.818 Pricing, Spring 2005
Author(s)
Tucker, Catherine
Download15-818-spring-2005/contents/index.htm (14.85Kb)
Alternative title
Pricing
Metadata
Show full item recordAbstract
This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.
Date issued
2005-06Department
Sloan School of ManagementOther identifiers
15.818-Spring2005
local: 15.818
local: IMSCP-MD5-a72e6bef0e954c6e39c31524f2b386d0
Keywords
pricing, pricing strategy, marketing, value-based pricing, maximizing economic value, evc, behavioral pricing, measuring demand, consumer behavior, demand, competition, price cut, price war, segmentation, product line pricing