15.818 Pricing, Spring 2005

Tucker, Catherine

Author(s)

Tucker, Catherine

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Alternative title

Pricing

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Abstract

This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning.

Date issued

2005-06

URI

http://hdl.handle.net/1721.1/66922

Department

Sloan School of Management

Other identifiers

15.818-Spring2005

local: 15.818

local: IMSCP-MD5-a72e6bef0e954c6e39c31524f2b386d0

Keywords

pricing, pricing strategy, marketing, value-based pricing, maximizing economic value, evc, behavioral pricing, measuring demand, consumer behavior, demand, competition, price cut, price war, segmentation, product line pricing

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