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Manufacturing realisms : product placement in the Hollywood film

Author(s)
Wong, Winnie Won Yin, 1978-
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Alternative title
Product placement in the Hollywood film
Other Contributors
Massachusetts Institute of Technology. Dept. of Architecture.
Advisor
David Friedman.
Terms of use
M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Abstract
Through an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making.
Description
Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002.
 
Includes bibliographical references (p. 104-113).
 
Date issued
2002
URI
http://hdl.handle.net/1721.1/70744
Department
Massachusetts Institute of Technology. Department of Architecture
Publisher
Massachusetts Institute of Technology
Keywords
Architecture.

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