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dc.contributor.advisorDavid Friedman.en_US
dc.contributor.authorWong, Winnie Won Yin, 1978-en_US
dc.contributor.otherMassachusetts Institute of Technology. Dept. of Architecture.en_US
dc.date.accessioned2012-05-15T21:08:50Z
dc.date.available2012-05-15T21:08:50Z
dc.date.copyright2002en_US
dc.date.issued2002en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/70744
dc.descriptionThesis (S.M.)--Massachusetts Institute of Technology, Dept. of Architecture, 2002.en_US
dc.descriptionIncludes bibliographical references (p. 104-113).en_US
dc.description.abstractThrough an examination of filmic portrayals of the trademarked product as a signifier of real ownerships and meanings of commodities, this paper is concerned with the conjunction of aesthetic and economic issues of the Product Placement industry in the Hollywood film. It analyzes Product Placement as the embedding of an advertising message within a fictional one, as the insertion of a trademarked object into the realisms of filmic space, and as the incorporation of corporate remakings of the world with film fictions. Product Placement images are therefore seen as a systematic surfacing of frameworks and discourses - legal, corporate, economic, and filmic - as both seamless and disruptive layers in film images and film making.en_US
dc.description.statementofresponsibilityby Winnie Won Yin Wong.en_US
dc.format.extent113 p.en_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectArchitecture.en_US
dc.titleManufacturing realisms : product placement in the Hollywood filmen_US
dc.title.alternativeProduct placement in the Hollywood filmen_US
dc.typeThesisen_US
dc.description.degreeS.M.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Dept. of Architecture.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Department of Architecture
dc.identifier.oclc50776890en_US


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