A technique for creating new visual phenomena

Abstract

This paper outlines a technique for creating new visual phenomena by proposing a systematic method of using existing media in novel manners. The technique involve s the random and purposeful manipulation of person-media variables, defined as the various factors describing communication between persons and media. By focusing on using rather than building media tools, the proposed technique creates a philosophy for creating new visual phenomena which can be utilized with traditional, contemporary or forthcoming media tools. This paper describes person-media variables in detail, compares existing media utilizing these variables, proposes criteria for judging visual phenomena, creates new visual phenomena using novel combinations of person-media variables and describes an installation which utilized the proposed technique.