Building strategy to penetrate deeper into the stagnant and unattractive contact lens market

Author(s)
Toor, Tajinder (Tajinder Pal Singh)
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Sloan School of Management.
Advisor
Ezra W. Zuckerman.
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Abstract
This thesis builds up important strategic elements to penetrate deeper into the stagnant and mature contact lens market by focusing on adolescents. First, contact lens adoption is studied to strategically generate awareness and build community effect for increasing purchase. Second, the competition is analyzed broadly at an industry level to favorably position a manufacturer against rivals to gain market share.
Description
Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.
 
Cataloged from PDF version of thesis.
 
Includes bibliographical references (p. 74-76).
 
Date issued
2013
URI
http://hdl.handle.net/1721.1/81023
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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