| Summary
Information technology has traditionally been viewed as a cost of doing business - an expense - on the hospital CEO's ledger. In the modern business of medicine, IT is now viewed as a way to contain costs, control, capture, and categorize the flow of information, and more directly contain the practice of medicine. However, the economic viability of clinical IT is still questioned by most hospital administrators because of changing standards, a variety of legal hurdles, and the volatility of the marketplace.
Educational Objectives
After completing this tutorial session the student will be able to self-evaluate the ROI for using clinical IT based upon stakeholder and marketing analysis. Additionally the tutorial will provide students the framework for evaluating the features and characteristics of clinical environments that can benefit from an investment in clinical IT.
Self-assessment Questions
1. What are some examples of consumer health informatics sites that are of benefit to the patient, clinician, and payer? Who pays?
2. How can these sites be a threat to a clinician?
Required Readings
PatientExpress. Pp. 1-2. Radiology.com page.
Note on Marketing Strategy (9-598-061). Harvard Business School Publishing, 1997, pp.1-16.
Going to Market (N9-5999-078). Harvard Business School Publishing, 1999, pp. 1-10.
Integrated Marketing Communications (N9-599-087). Harvard Business School Publishing, 1999, pp. 1-14.
Product Policy (9-585-022). Harvard Business School Publishing, 1984, pp. 1-7.
Note on Low-Tech Marketing Math (N9-599-011). Harvard Business School Publishing, 1998, pp. 1-9.
Bergeron, B. P. "The RFP: a Multi-purpose Change Agent." Advance for Health Information Executives. 1999.
------. "Hot Technologies for 2000 and Beyond." Advance for Health Information Executives. 2000.
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