Assignments
The assignments presented here are the discussion questions for the class. They are meant to be read through before class, to provide an understanding of the topics to be covered.
| Lec # | TOPICS | TYPES | ASSIGNMENTs |
|---|---|---|---|
| 1 | Marketing (4P's, 5C's)† and Positioning (Company skills) | Theory | (PDF) |
| 2 | Barco Projection Systems: Worldwide Niche Marketing | Case | (PDF) |
| 3 | The Brita Products Company | Case | (PDF) (XLS) |
| 4 | Product (Designing for Customers) | Theory | (PDF) |
| 5 | Southwest Airlines, 1993* | Case | (PDF) |
| 6 | Calyx and Corolla | Case | (PDF) |
| 7 | Customers (Behavior, Research) | Theory | (PDF) |
| 8 | Snapple* | Case | (PDF) |
| 9 | Sony Aibo: The World's First Entertainment Robot | Case | (PDF) |
| 10 | Advertising (Promotion) | Theory | (PDF) |
| 11 | Swatch* | Case | (PDF) |
| 12 | BMW Films | Case | (PDF) |
| 13 | Pricing (Customers, Competition) | Theory | (PDF) |
| 14 | Tweeter, etc.* | Case | (PDF) |
| 15 | Distribution (Place, Collaborators) | Theory | (PDF) |
| 16 | Aravind Eye Hospital, Madurai, India | Case | (PDF) |
| 17 | Wrap up and Review (Context) Exercise on the Practice of Marketing is due. | Theory Practice | (PDF) |
† Product, Promotion, Price, Place and Customer, Company Skills, Competition, Collaborators, Context
* Case eligible for group case write up.
