Related Resources
The following websites are resources for the case discussions and simply for some fun exploration. This list also contains links to professional organizations for marketing and the various functions in marketing. Prof. Hauser has also listed some of his recent publications.
Introduction and Positioning
American Marketing Association
INFORMS Society of Marketing Science
Barco
Calyx and Corolla
Product Design
Product Development Management Association
SWA
Brita
Consumer
Association of Consumer Research
Marketing Research Professionals
Virtual Customer Website (with demos)
Intuit
Tivo
Advertising
Advertising Research Foundation
Data on Television Advertising
Library of 700,000 Advertisements
Swatch
BMW Films
Pricing
Tweeter, Etc.
Editoral. "Lechmere: Joining the Ghosts of Retailers Past." Boston Business Journal, August 8, 1997. Available at the Boston Business Journal Web site (This site requires free registration to access content.).
