Introduction to Marketing
As taught in: Spring 2005
The "lens" model, showing attributes relevant to designing products for customers. (Image by Prof. John Hauser.)
Instructors:
Prof. John Hauser
MIT Course Number:
15.810
Level:
Graduate
Course Features
Course Description
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.
*Some translations represent previous versions of courses.
