Understanding customer needs--a systematic approach to the "voice of the customer"
Author(s)
Silver, Jonathan Alan; Thompson, John Charles
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Advisor
John Hauser.
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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. Includes bibliographical references (leaf 34).
Date issued
1991Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management