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Agents to the Rescue?

Research and Teaching Output of the MIT Community

Show simple item record West, Patricia M. Ariely, Dan Bellman, Steve Bradlow, Eric Huber, Joel Johnson, Eric Kahn, Barbara Little, John Schkade, David 2002-09-17T19:59:36Z 2002-09-17T19:59:36Z 1999
dc.description.abstract The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust. en
dc.format.extent 91000 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.relation.ispartofseries Marketing Letters;10:3 (1999): 285±300
dc.subject agents en
dc.subject consumer choice en
dc.subject e-commerce en
dc.title Agents to the Rescue? en

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  • Ford-MIT Alliance
    Institute-wide collaboration focusing on statistical engineering, virtual education, and the environment

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