Browsing Sloan School of Management by Subject "Web 2.0"
Now showing items 1-2 of 2
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Evaluating and Aggregating Data Believability across Quality Sub-Dimensions and Data Lineage
(2008-01-11)Data quality is crucial for operational efficiency and sound decision making. This paper focuses on believability, a major aspect of data quality. The issue of believability is particularly relevant in the context of Web ... -
Leveraging the Web for Customer Engagement: A Case Study of BT’s Debatescape
(Alfred P. Sloan School of Management, Massachusetts Institute of Technology; Cambridge, MA, 2010-05-01)Web 2.0 technologies offer a number of capabilities that can help companies do business in new ways. Leveraging those capabilities, however, requires experimentation to learn what strategies, approaches, and applications ...