Browsing Sloan Working Papers by Author "Ito, Atsushi"
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The Role of an Online Community in Relation to Other Communication Channels in a Business Development Case
Takahashi, Masamichi; Herman, George; Ito, Atsushi; Nemoto, Keiichi; Yates, JoAnne (Cambridge, MA; Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 2009-04-09)We investigated how sales representatives (Salespeople) and members of a service business development department (the Service Dept.) communicated within an informal online community, particularly in relation to their use ... -
The Shift from Centralized to Peer-to-Peer Communication in an Online Community: Participants as a Useful Aspect of Genre Analysis
Takahashi, Masamichi; Yates, JoAnne; Herman, George; Ito, Atsushi; Nemoto, Keiichi (Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 2008-01-01)In this paper we analyzed an online community based on a mailing list that was created as an internal marketing tool for launching a new network service. We focused on the change in communication over time among dispersed ...