| dc.contributor | Urban, Glen L. | en_US |
| dc.contributor | Neslin, Scott A. | en_US |
| dc.contributor | Sloan School of Management. | en_US |
| dc.date.accessioned | 2003-04-29T04:48:12Z | |
| dc.date.available | 2003-04-29T04:48:12Z | |
| dc.date.issued | 1976 | en_US |
| dc.identifier.other | 873-76 | en_US |
| dc.identifier.uri | http://hdl.handle.net/1721.1/1913 | |
| dc.description | "September 1976." | en_US |
| dc.description | Bibliography: leaf 25. | en_US |
| dc.description.statementofresponsibility | by Glen L. Urban and Scott A. Neslin. | en_US |
| dc.format.extent | 25 leaves | en_US |
| dc.format.extent | 1737668 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | en_US |
| dc.publisher | Massachusetts Institute of Technology | en_US |
| dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 873-76. | en_US |
| dc.subject.lcc | HD28 .M414 no.873-, 76 | en_US |
| dc.subject.lcsh | Consumers Attitudes Models | en_US |
| dc.subject.lcsh | Educational planning | en_US |
| dc.title | The design and marketing of new educational programs | en_US |
