Center for Innovation in Product Development (CIPD): Recent submissions

Now showing items 34-35 of 35

    • Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis 

      Dahan, Ely; Hauser, John; Simester, Duncan; Toubia, Olivier (2002-01)
      In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...

    • The Virtual Customer 

      Hauser, John; Dahan, Ely (2001-12)
      Communication and information technologies are adding new capabilities for rapid and inexpensive customer input to all stages of the product development (PD) process. In this article we review six web-based methods of ...