Now showing items 1-20 of 35

    • Application and Test of Web-based Adaptive Polyhedral Conjoint Analysis 

      Dahan, Ely; Hauser, John; Simester, Duncan; Toubia, Olivier (2002-01)
      In response to the need for more rapid and iterative feedback on customer preferences, researchers are developing new web-based conjoint analysis methods that adapt the design of conjoint questions based on a respondent’s ...
    • Architecting and Innovating 

      Campbell, Ronald B. Jr. (2004-04-14)
      Innovating is essential to sustained industrial growth and profitability. But experience amply demonstrates how difficult innovation is, especially for large companies. The synthesis of valued offerings by aligning customer ...
    • Architecting Option Content 

      Otto, Kevin (2000)
      This paper presents an approach to determine the proper number of levels required on independent product architectural attributes, given their ability to generate added revenue through more direct targeting to smaller ...
    • Competition, Innovation, and Product Exit 

      de Figueiredo, John; Kyle, Margaret (2001-03-19)
      Why do products exit markets? This paper integrates rationale for product exit from a number of different literatures and compares the statistical and substantive effect of these explanations. We use a novel dataset ...
    • Complex System Classification 

      Magee, Christopher; de Weck, Olivier (International Council On Systems Engineering (INCOSE), 2004-07-24)
      The use of terms such as “Engineering Systems”, “System of systems” and others have been coming into greater use over the past decade to denote systems of importance but with implied higher complexity than for the term ...
    • Do Venture Capitalists Affect Commercialization Strategies at Start-ups? 

      Hsu, David (2000-06-16)
      I empirically study the effect of venture capital (VC) on product development and commercialization strategy of start-up organizations. In doing so, I segment entrant commercialization strategies into two camps according ...
    • Drive Out Fear (Unless You Can Drive It In):The role of agency and job security in process improvement 

      Repenning, Nelson (1998-11)
      Understanding the wide range of outcomes achieved by firms trying to implement TQM and similar process improvement initiatives presents a challenge to management science and organization theory: a few firms reap sustained ...
    • Establishing Quantitative Economic Value for Features and Functionality of New Products and New Services (CHAPTER N) 

      Otto, Kevin; Tang, Victor; Seering, Warren (PDMA Toolbook II, 2003-09-13)
      This chapter has two key themes: (1) a list of customer needs is interesting, but insufficient for many development decisions, (2) establishing a quantified, dollar value for each requirement is more helpful. To that end, ...
    • Fast Polyhedral Adaptive Conjoint Estimation 

      Olivier, Toubia; Duncan, Simester; John, Hauser (2002-02)
      We propose and test a new adaptive conjoint analysis method that draws on recent polyhedral “interior-point” developments in mathematical programming. The method is designed to offer accurate estimates after relatively few ...
    • Integrated Design in a Service Marketplace 

      Abrahamson, Shaun; Wallace, David; Senin, Nicola; Sferro, Peter (2000)
      This paper presents a service marketplace vision for enterprise-wide integrated design modeling. In this environment, expert participants and product development organizations are empowered to publish their geometric ...
    • Integrated Simulation and Design Synthesis 

      Wallace, David; Yang, Elaine; Senin, Nicola (2001)
      The potential benefits of mathematically predicting and analyzing the integrated behavior of product concepts throughout the design synthesis cycle are widely recognized. Better up-front integrated design will not only ...
    • Meanings, Measures, Maps, and Models: Understanding the Mechanisms of Continuous Change 

      Repenning, Nelson (2000-11)
      There is now considerable controversy concerning the role that incremental change plays in the process of organizational transformation. Some scholars assert that incremental change is the primary source of resistance to ...
    • Metrics Thermostat 

      Hauser, John (2001-07)
      The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes ...
    • Metrics Thermostat 

      Hauser, John (2001-07)
      The explosion of information and information technology has led many firms to evolve a dispersed product development process with people and organizations spread throughout the world. To coordinate such dispersed processes ...
    • Modeling Complex Behavior Simply with Embedded System Engineering 

      Salminen, Vesa; Pillai, Balan (2000)
      Newton’s second law as written appears simple, but how to use the law perceptually is a complex task. Most of the cases it is good for conceptual discussion or development. Normally the sign convention is not shown and ...
    • Modularization to Support Multiple Brand Platforms 

      Agus, Sudjianto; Otto, Kevin (2001-09-09)
      Methods to determine acceptable architecture for multiple platforms supporting multiple brands must represent both platform cost saving commonization as well as revenue enhancing brand distinctions. Functional architecting ...
    • Modularizing Product Architectures Using Dendrograms 

      Hölttä, Katja; Tang, Victor; Seering, Warren (2003)
      A module is a structurally independent building block of a larger system with well-defined interfaces. A module is fairly loosely connected to the rest of the system allowing an independent development of the module as ...
    • Organizational Languages 

      Wernerfelt, Birger (2003-11-11)
      The paper is concerned with communication within a team of players trying to coordinate in response to information dispersed among them. The problem is nontrivial because they cannot communicate all information instantaneously, ...
    • Patent Litigation As a Leading Market Indicator 

      Tang, Victor; Huang, Biao (2001)
      The purpose of this paper is to introduce patent litigation as a leading indicator of market growth. We model the intensity of patent litigation and the market growth for the personal computer and cellular phone market ...
    • Patterns of Product Development Interactions 

      Eppinger, Steven; Salminen, Vesa (2001-08-21)
      Development of complex products and large systems is a highly interactive social process involving hundreds of people designing thousands of interrelated components and making millions of coupled decisions. Nevertheless, ...