Architecting Option Content

dc.contributor.author	Otto, Kevin
dc.date.accessioned	2003-12-10T18:58:35Z
dc.date.available	2003-12-10T18:58:35Z
dc.date.issued	2000
dc.identifier.uri	http://hdl.handle.net/1721.1/3811
dc.description.abstract	This paper presents an approach to determine the proper number of levels required on independent product architectural attributes, given their ability to generate added revenue through more direct targeting to smaller segments, and given the added costs of doing so. This is done in as simple and readily implementable manner as possible, making use only of conjoint data and cost estimates. From this, the order in which to consider added breakouts across the different attributes are prioritized. From this, for any minimum level of profit worth considering, a set of attribute levels to offer on each architectural attribute can be selected. Then, for any selected set of attribute levels to offer, the most effective product family using those levels is determined from the permutations.	en
dc.description.sponsorship	Center for Innovation in Product Development	en
dc.format.extent	63441 bytes
dc.format.mimetype	application/pdf
dc.language.iso	en_US
dc.subject	platform architectures	en
dc.subject	product families	en
dc.subject	common product architecture	en
dc.subject	portfolio architecture	en
dc.subject	modularity	en
dc.subject	product platform	en
dc.title	Architecting Option Content	en
dc.type	Working Paper	en