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dc.contributor.authorOtto, Kevin
dc.date.accessioned2003-12-10T18:58:35Z
dc.date.available2003-12-10T18:58:35Z
dc.date.issued2000
dc.identifier.urihttp://hdl.handle.net/1721.1/3811
dc.description.abstractThis paper presents an approach to determine the proper number of levels required on independent product architectural attributes, given their ability to generate added revenue through more direct targeting to smaller segments, and given the added costs of doing so. This is done in as simple and readily implementable manner as possible, making use only of conjoint data and cost estimates. From this, the order in which to consider added breakouts across the different attributes are prioritized. From this, for any minimum level of profit worth considering, a set of attribute levels to offer on each architectural attribute can be selected. Then, for any selected set of attribute levels to offer, the most effective product family using those levels is determined from the permutations.en
dc.description.sponsorshipCenter for Innovation in Product Developmenten
dc.format.extent63441 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.subjectplatform architecturesen
dc.subjectproduct familiesen
dc.subjectcommon product architectureen
dc.subjectportfolio architectureen
dc.subjectmodularityen
dc.subjectproduct platformen
dc.titleArchitecting Option Contenten
dc.typeWorking Paperen


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