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Architecting Option Content

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dc.contributor.author Otto, Kevin
dc.date.accessioned 2003-12-10T18:58:35Z
dc.date.available 2003-12-10T18:58:35Z
dc.date.issued 2000
dc.identifier.uri http://hdl.handle.net/1721.1/3811
dc.description.abstract This paper presents an approach to determine the proper number of levels required on independent product architectural attributes, given their ability to generate added revenue through more direct targeting to smaller segments, and given the added costs of doing so. This is done in as simple and readily implementable manner as possible, making use only of conjoint data and cost estimates. From this, the order in which to consider added breakouts across the different attributes are prioritized. From this, for any minimum level of profit worth considering, a set of attribute levels to offer on each architectural attribute can be selected. Then, for any selected set of attribute levels to offer, the most effective product family using those levels is determined from the permutations. en
dc.description.sponsorship Center for Innovation in Product Development en
dc.format.extent 63441 bytes
dc.format.mimetype application/pdf
dc.language.iso en_US
dc.subject platform architectures en
dc.subject product families en
dc.subject common product architecture en
dc.subject portfolio architecture en
dc.subject modularity en
dc.subject product platform en
dc.title Architecting Option Content en
dc.type Working Paper en


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