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Adaptive control systems in marketing

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Title: Adaptive control systems in marketing
Author: Little, John D. C.
Publisher: [Cambridge, M.I.T.]
Issue Date: 1968
URI: http://hdl.handle.net/1721.1/46757
Other Identifiers: adaptivecontrols00litt
Series/Report no.: Working paper (Sloan School of Management) ; 342-68.
Keywords: Marketing., Adaptive control systems.

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