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Advertising decisions

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Advertising decisions

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Author: Montgomery, David Bruce.; Urban, Glen L.
Publisher: [Cambridge, M.I.T.]
Date Issued: 1967
URI: http://hdl.handle.net/1721.1/46785
Other Identifiers: advertisingdecis00mont
Series/Report no.: Working paper (Sloan School of Management) ; 248-67.
Keywords: Advertising., Advertising media planning.

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