Advertising decisions
Author(s)
Montgomery, David Bruce.; Urban, Glen L.![Thumbnail](/bitstream/handle/1721.1/46785/advertisingdecis00mont.pdf.jpg?sequence=136&isAllowed=y)
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Metadata
Show full item recordDate issued
1967Publisher
[Cambridge, M.I.T.]
Other identifiers
advertisingdecis00mont
Series/Report no.
Working paper (Sloan School of Management) ; 248-67.
Keywords
Advertising., Advertising media planning.