The influence of advertising's affective qualities on consumer response
Author(s)
Silk, Alvin J.; Vavra, Terry G.
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Metadata
Show full item recordDate issued
1973Publisher
[Cambridge, M.I.T.]
Other identifiers
influenceofadver00silk
Series/Report no.
Working paper (Sloan School of Management) ; 682-73.
Keywords
Advertising, Psychological aspects.