Market share rewards to pioneering brands : an empirical analysis and strategic implications
Author(s)
Urban, Glen L.; Carter, Theresa; Mucha, Zofia![Thumbnail](/bitstream/handle/1721.1/48425/marketsharerewar00urba.pdf.jpg?sequence=62&isAllowed=y)
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Other Contributors
Sloan School of Management.
Metadata
Show full item recordDescription
"June 1983."
Date issued
1983]Publisher
Cambridge, Mass. : Massachusetts Institute of Technology
Other identifiers
marketsharerewar00urba
Series/Report no.
Working paper (Sloan School of Management) ; 1453-83.
Keywords
New products., Marketing, Statistical methods.