On the reliability and predictive validity of purchase intention measures
Author(s)
Kalwani, Manohar U.; Silk, Alvin J.![Thumbnail](/bitstream/handle/1721.1/48659/onreliabilitypre00kalw.pdf.jpg?sequence=92&isAllowed=y)
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Metadata
Show full item recordDate issued
1981Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
onreliabilitypre00kalw
Series/Report no.
Working paper (Sloan School of Management) ; 1255-81.