Pre-test-market models : validation and managerial implications
Author(s)
Urban, Glen L.; Katz, Gerald M.![Thumbnail](/bitstream/handle/1721.1/48817/pretestmarketmod00urba.pdf.jpg?sequence=64&isAllowed=y)
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Other Contributors
Sloan School of Management.
Metadata
Show full item recordDate issued
1982Publisher
Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Other identifiers
pretestmarketmod00urba
Series/Report no.
Working paper (Sloan School of Management) ; 1292-82.