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Plenia Locatel Group: Globalizing from Venezuela

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dc.contributor.author Gibson, Cyrus
dc.contributor.author Levy, Ari
dc.date.accessioned 2012-01-12T22:28:36Z
dc.date.available 2012-01-12T22:28:36Z
dc.date.issued 2009-05-01
dc.identifier.uri http://hdl.handle.net/1721.1/68558
dc.description.abstract In 2009 the founders and top executives of Plenia Locatel Group, a retail business in Venezuela specializing in health care products and services, were planning a global expansion of the business. Founded by two close friends in 1994, the business grew through franchising and customer focus to 46 stores in Venezuela and 12 more in Colombia, Mexico, Miami, and Russia. As a basis for their globalization, the founders and executives sought to formalize and introduce structure in operations and management and had recently implemented an ERP for operational transactions. A basic issue was how to replicate business success and brand image, built over years of personal involvement and franchisee relationships, without losing the customer service focus in each store. en_US
dc.language.iso en_US en_US
dc.publisher Alfred P. Sloan School of Management, Massachusetts Institute of Technology; Cambridge, MA en_US
dc.relation.ispartofseries MIT Sloan School of Management Working Paper;4957-12
dc.relation.ispartofseries CISR Working Paper;376
dc.rights An error occurred on the license name. en
dc.rights.uri An error occurred getting the license - uri. en
dc.subject globalizing from emerging economy en_US
dc.subject ERP implementation en_US
dc.subject retail franchising en_US
dc.title Plenia Locatel Group: Globalizing from Venezuela en_US
dc.type Working Paper en_US


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