Readings
Introduction
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TOPICS |
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READINGS |
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1 |
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Case: Corning Inc: Technology Strategy in 2002 |
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Corning Inc: Technology Strategy in 2002 |
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Creating Value: Patterns of Change in Technologies and Markets
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2 |
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S curves and Technological Trajectories |
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Foster, R. "The S-curve: A New Forecasting Tool." Chap. 4 in Innovation, The Attacker's Advantage. New York (NY): Summit Books, Simon and Schuster, 1986, pp. 88-111. |
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3 |
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The evolution of markets |
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Moore, G. "High-Tech Marketing Illusion." Chap. 1 in Crossing the Chasm. Rev. Ed. NY: Harper Collins, 1999, pp. 9-62.
Moore, G. "High-Tech Marketing Enlightenment." Chap. 2 in Crossing the Chasm. Rev. Ed. NY: Harper Collins, 1999, pp. 9-62.
Christensen, Clayton. "How can great firms fail? Insights from the hard disk industry." Chap. 1 in The Innovator's Dilemma. Harvard Business School Press, 1997, pp. 3-28.
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4 |
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Case: EMI and the CT Scanner (A) |
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EMI & the CT Scanner Case (HBS # 9-383-194) |
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5 |
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Case: Innovation at 3M Corporation |
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Innovation at 3M Corporation (A) (HBS # 9-699-012) |
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Capturing Value: Understanding Competition
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6 |
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Appropriability: profiting from innovation & the market for ideas |
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Teece, D.J. "Profiting from Technological Innovation: Implications for Integration, Collaboration, Licensing and Public Policy." Research Policy 15, no. 6 (December 1986): pp. 185-219. |
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7 |
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Case: Surface Logix |
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Surface Logix (HBS # N9-802-050) |
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8 |
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The Evolution of Value Chains |
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Clockspeed chapter |
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9 |
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Case: Abgenix and the Xeno Mouse |
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Abgenix and the Xeno Mouse. (HBS # 9-501-061) |
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10 |
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The Dynamics of Standard Driven Markets |
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Teaching Note: The Dynamics of Standard Driven Markets
Cusumano, Michael A., Y. Mylonadis, and R. Rosenbloom. "Strategic Maneuvering and Mass-Market Dynamics: The Triumph of VHS over Beta." The Business History Review (Spring 1992).
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11 |
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Case: Nintendo in 8 bit video games |
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Power Play (A): Nintendo in 8 bit video games (HBS # 9-795-102) |
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12 |
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Case: Sun Microsystems, Inc: Strategy for Solaris |
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Sun Microsystems, Inc: Solaris Strategy (HBS # 9-701-058)
And if you are not familiar with Linux:
Raymond, Eric. "The Cathedral and the Bazaar."
At http://www.tuxedo.org/~esr/writings/cathedral-paper-1.html
"Choice, Linux and the Solaris Operating Environment"
At http://java.sun.com/features/2001/08/worldinno.html
Linux home page: www.linux.com
IBM home page: www.ibm.com/us/
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13 |
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Case: Ember Inc |
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Ember Inc. |
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Delivering Value: Organizational Competence
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14 |
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Organizing for Innovation: Motivating and Integrating R&D |
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Teaching Note: Managing Innovation
Teaching Note: Incentives in research and development
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15 |
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Case: Siemens AG: Global Development Strategy (A) |
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Case: Siemens AG: Global Development Strategy (A) (HBS # 9-602-061) |
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16 |
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Dealing with Discontinuities |
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Henderson, R.M., and K. Clark. "Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms." Administrative Science Quarterly 35 (1990): pp. 9-30.
"Managing Innovation in the Information Age." Harvard Business Review (January-February 1994): pp. 100-106.
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17 |
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Case: Synthes |
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Synthes (HBS # 9-502-008) |
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18 |
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Case: R.R. Donnelley and Sons: The Digital Division |
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R.R. Donnelley & Sons: The Digital Division (HBS # 9-396-154) |
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19 |
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Case: Intel Capital: The Berkeley Networks Investment |
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Intel Capital: The Berkeley Networks Investment (HBS # 9-600-069) |
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20 |
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Case: Corporate New Ventures at Procter and Gamble |
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Corporate New Ventures at Procter & Gamble (9-897-088) |
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21 |
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Case: Alza/Ciba (1): Structuring a Deal? |
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Half the study groups in the class will play the role of managers at Alza, half will play the role of Ciba. |
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22 |
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Case: Alza/Ciba (2): Managing the Relationship, 1977-1979 |
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Cases will be distributed in class 20 |
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Technology Strategy in Practice
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LEC # |
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READINGS |
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23 |
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Analytical Tools |
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Scharwtz, Peter. "The Smith & Hawken Story: The Process of Scenario Building." In The Art of the Long View. Doubleday, 1991, pp. 17-31
Luherman, Timothy A. "Investment Opportunities as Real Options: Getting Started on the Numbers." Harvard Business Review (1 July, 1998)
Wheelwright, S., and K. Clark. "Creating Project Plans to Focus Development." Harvard Business Review (March-April 1992): pp. 70-82.
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24 |
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Case: Medtronic |
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We've got Rhythm! Medtronic Corporation's Cardiac Pacemaker Business (HBS # 9-698-004) |
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Wrap Up
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LEC # |
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TOPICS |
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25 |
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Case: Kodak (A) |
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26 |
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Summary and Conclusions |
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