15.810 Introduction to Marketing, Spring 2004
The "lens" model, showing attributes relevant to designing products for customers. (Image courtesy of Prof. John Hauser.)
Highlights of this Course
Course Description
This course explores theory and practice that draws on Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. A variety of perspectives on marketing issues are encouraged.